In the latest edition of the Private Label Manufacturers Association’s web based viseo magazine PLMA Live! Tim Simmons interviews, Doug Rauch, former president of Trader Joe’s. Rauch spent more than a decade at the retailer and is much lauded for the Private Brand portfolio he created. Doug talks about his past with Trader Joe’s and his future with his newest retail venture, the Daily Table.
The Daily Table, will be a hybrid of a restaurant and grocery store, and will sell prepared food, along with fruits and vegetables.
Rauch’s inspiration for the store comes from the massive amount of food wasted by American consumers. He told the Boston Globe that many inexpensive meals available are often unhealthy. For that reason, The Daily Table will be aimed at lower-income consumers in the Boston area.
Daily Table is a nonprofit store, which features healthy grab-and-go food prepared using products that are traditionally considered unsalable, because the products are past sell-by dates.