Vertex Awards Entry Deadline Extended!


Due to an overwhelming response from the global private brand community we are excited to announce that we have extended the deadline to enter the Vertex Awards to FRIDAY, JANUARY 24, 2014.

Winning work will be honored in March on the competition website, in Global Retail Brands’ March print issue, on My Private Brand’s website,, and on the Global Retail Brands‘ website, In addition, all winning entries will appear in a book to be available on Amazon.

Don’t miss the opportunity to compete in the international private brand design competition.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.