CVS Promotes Private Brands

By
Christopher Durham

CVS Sale frontThis week Woonsocket Rhode Island based drugstore CVS is promoting its Private Brands with a Buy 2 get 1 FREE Sale on select CVS Brand Products. The offer excludes batteries, vitamins, stationery, nicotine replacement, ExtraBucks offers, clearance and all products containing pseudoephedrine, ephedrine and items limited by law.

The promotion is supported online, in flyer and in store with price tags and signage.

CVS Sale 3

CVS Sale 2

CVS Sale 1

 

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Christopher Durham
Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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