Food Lion Starts The Year With the Store Brand Super Sale

Food Lion Store Brand Super Sale2For the next two weeks, Salisbury, NC based grocer Food Lion will be running its successful Private Brand promotion the “Store Brand Super Sale.” The retailer regularly runs the promotion, which is a great way to drive Private Brand trial as well as repeat, visits to the store.

According to the Food Lion website:

Save up to $10 on your next purchase January 1-14
The More You Buy, The More You Save!
Use your personal and save on over 3,500 products.

Buy 4, Save $1.00
Buy 6, Save $1.50
Buy 8, Save $2.00
Buy 10, Save $2.50
Buy 20, Save $5.00
Buy 40 Save $10.00

How does it work?

Present your personal MVP Card and purchase a minimum of four (4) Food Lion Store Brand products (my essentials, Home 360, Home 360 Pet, Home 360 Baby, Healthy Accents, Nature’s Place or Taste of Inspiration Products) in one shopping visit.

Each qualified product counts towards a 25¢ Food Lion Coupon for each qualified Store Brand Products purchased. Just check the bottom of your receipt to see how much you saved.

The minimum Food Lion coupon will be for $1.00 (purchase of four (4) qualified products) and the maximum Food Lion coupon will be for $10.00 (purchase of forty (40) qualified products).

All Food Lion Brand Products are eligible except for fresh meat, produce and random weight Deli/Bakery products.  Also, my essentials, Home 360, Home 360 Pet, Home 360 Baby, Healthy Accents, Nature’s Place and Taste of Inspiration products are eligible. Butcher’s Brand Beef, Solar Radiance and Blue Streak Energy Drinks are not participating brands.

Coupon valid on your NEXT shopping visit.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.