ADM and BolognaFiere have announced a renewal of their partnership agreement for the Marca by BolognaFiere conference, which is celebrating its tenth anniversary this year January 15-16th in Bologna, Italy.
January 15 – morning session
Organized by ADM this conference will explore the role that the Modern Retail System has acquired in areas of distribution, the production chain, internationalization of production and consumers.
It will feature a presentation by a consumer sociologist, followed by a roundtable discussion between several players in the supply chain. A concluding address will be given by a Government representative.
January 15 – afternoon session
Workshop: Marca Tech: Packaging and Logistic Technologies
January 16 – morning session
10th Annual PL Report; Focus 2014: Consumer Behavior. In addition to analysis of the market for PL products and the marketing policies of retailers and co packers, this year’s report will also feature a survey of consumer behavior based on data provided by IRI. It will explore 3 main aspects:
- Differences in perception between private label products and branded products.
- Relationships between loyalty to retailers and purchases of private label products.
- Analysis of the main service components.
January 16 – afternoon session
Workshop Marca Fresh Lab.
The ADM conference will begin with a celebratory event involving all the co packers and the retailers who are currently members of the Technical Committee. For more information on the 2014 event: www.marca.bolognafiere.it.