Marca by BolognaFiere Celebrates Ten Years

Marca BolognaADM and BolognaFiere have announced a renewal of their partnership agreement for the Marca by BolognaFiere conference, which is celebrating its tenth anniversary this year January 15-16th in Bologna, Italy.

January 15 – morning session
Organized by ADM this conference will explore the role that the Modern Retail System has acquired in areas of distribution, the production chain, internationalization of production and consumers.

It will feature a presentation by a consumer sociologist, followed by a roundtable discussion between several players in the supply chain. A concluding address will be given by a Government representative.

January 15 – afternoon session
Workshop: Marca Tech: Packaging and Logistic Technologies

January 16 – morning session
10th Annual PL Report; Focus 2014: Consumer Behavior. In addition to analysis of the market for PL products and the marketing policies of retailers and co packers, this year’s report will also feature a survey of consumer behavior based on data provided by IRI. It will explore 3 main aspects:

  • Differences in perception between private label products and branded products.
  • Relationships between loyalty to retailers and purchases of private label products.
  • Analysis of the main service components.

January 16 – afternoon session
Workshop Marca Fresh Lab.

The ADM conference will begin with a celebratory event involving all the co packers and the retailers who are currently members of the Technical Committee. For more information on the 2014 event:

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.