Premium Private Brand Chocolate From Wegmans

Wegmans Candy BarsThis holiday season Gates, New York-based grocer Wegmans is featuring premium dark chocolate Private Brand candy bars in 3 unique flavors: Dark Chocolate with Sea Salt Toffee OR the Dark Chocolate with Cinnamon Glazed Pecans or the Wegmans Dark Chocolate with White Peppermint. Each are 3 oz. bars with 61% cacao, in beautiful packaging.

And the customer reviews are resoundingly positive:

Derrick: Delicious!!!!
“This decadent bar of chocolate is delicious and very substantial! A little bit will go a long way to satisfy the dark chocolate lover’s cravings. I love the toffee and sea salt addition to this line of Wegmans chocolate bars!! It’s a subtle amount of toffee and sea salt yet just enough. I would highly recommend it!”

ANNE: Fantastic!
These chocolate bars are delicious and like nothing else around. The chocolate is surprisingly creamy, despite its being dark. The salt adds a savory dimension and the toffee adds an excellent texture. Love at first bite for me!


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.