Aldi Announces Aggressive US Expansion

aldi-bagIn a statement released on Friday, German-owned discount grocer Aldi plans to invest $3 billion to open 650 new stores across the United States in the next five years as well as building a regional headquarters and distribution center in California. The expansion is expected to create more than 10,000 new jobs

“We are eager to bring the Aldi difference to new markets like Southern California,” President Jason Hart said in a statement. “We’re ramping up our expansion plans to meet growing demand.”

The announcement places Aldi in line with Family Dollar and Dollar General who have grown significantly over the last few years. The move has the potential to dramatically change the competitive landscape in numerous U.S. markets and further challenge suburban America’s crop of largely undifferentiated grocers. The expansion of Aldi in the coming years will keep Private Brands in the forefront of competitive U.S. retail strategy as retailers attempt to decipher their Private Brand focused strategy.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.