PLMA’s Roundtable Conference To Focus On Profitability

London Bridge
The Private Label Manufacturers Association (PLMA), announced that its annual Roundtable Conference will focus on maximizing private label profits. The annual event will be held February 26-27 at the Hilton London Syon Park hotel in London. It will examine packaging, customer relations, product selection and sourcing practices.

It will attempt to answer the questions:

  • “Which retail strategies work best?”
  • “What can manufacturers do to help themselves?”
  • “Where do consumers fit in?”

Guest speakers will include:

  • Adam Leyland, editor in chief of The Grocer
  • Ekaterina Witham, senior analyst for the Institute of Grocery Distribution
  • Naomi Kasolowsky, global capability director loyalty for Dunnhumby
  • Eric Lassau, CEO of Oralys Group SAS
  • Andrew Stevens, senior analyst for Verdict Research
  • Chris Hoyt, president of C. Hoyt & Co.
  • Vicky Bullen, CEO of Coley Porter Bell

To register, +31 20 5753032 or e-mail conferences@plma.nl.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.