Hartman Group & Daymon Worldwide Form Alliance

Grocery cart -Daymon Worldwide and The Hartman Group, Inc. announced this past week that they are forming a strategic alliance that will deliver insights to C-Suite executives in the food manufacturing and retailing sectors.

The firms have already collaborated on the study called “Reframing Retail Through the Lens of Changing Food Culture,” which documented America’s shift from a cooking culture to an eating culture. This analysis debuted at the FMI Midwinter Conference in 2013.  Researchers are in the field now for a follow-up study, focusing on the dinner eating occasion, and their final report is expected in the first quarter of 2014.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.