Texas grocer H-E-B has introduced a series of 30-second TV commercials, all feature Texas based sports San Antonio Spurs players Tony Parker, Manu Ginobili, Tim Duncan, and Kawhi Leonard in humorous scenes promoting H-E-B Private Brand products. Each of the spots avoids the overdone cliché of the self-serious athlete endorsement. This is an impressive commitment to the marketing and promotion of Private Brands.
The funniest of the spots, “Splendid,” features Tony Parker and Manu Ginobili taking a H-E-B Prime1 steak dinner at home a little too seriously.
“Laundry Sorting” highlights Kawhi Leonard’s impressive laundry skills and H-E-B Bravo Plus Laundry Detergent
“One For Each” features Tony Parker and The Spurs sample “That Sauces” from H-E-B – That Green Sauce, That Red Sauce, Relish That Corn and That Salsita. Spicy, flavorful, and only at H-E-B.
“Tough Talk” features Tim, Tony and Manu know that H-E-B Mootopia has 50% more protein than regular milk, 45% less sugar and it’s lactose free.