H-E-B Debuts Private Brand Commercials Starring the San Antonio Spurs

HEB SpursTexas grocer H-E-B has introduced a series of 30-second TV commercials, all feature Texas based sports San Antonio Spurs players Tony Parker, Manu Ginobili, Tim Duncan, and Kawhi Leonard in humorous scenes promoting H-E-B Private Brand products. Each of the spots avoids the overdone cliché of the self-serious athlete endorsement. This is an impressive commitment to the marketing and promotion of Private Brands.

The funniest of the spots, “Splendid,” features Tony Parker and Manu Ginobili taking a H-E-B Prime1 steak dinner at home a little too seriously.

“Laundry Sorting” highlights Kawhi Leonard’s impressive laundry skills and H-E-B Bravo Plus Laundry Detergent

“One For Each” features Tony Parker and The Spurs sample “That Sauces” from H-E-B – That Green Sauce, That Red Sauce, Relish That Corn and That Salsita. Spicy, flavorful, and only at H-E-B.

“Tough Talk” features Tim, Tony and Manu know that H-E-B Mootopia has 50% more protein than regular milk, 45% less sugar and it’s lactose free.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.