FMI Connect Adds Private Brand Focused Expo

Mccormick PlaceArlington, Virginia based trade association The Food Marketing Institute (FMI) has announced that its 2014 FMI Connect which will be held in Chicago’s McCormick Place show will offer attendees a redesigned exhibit hall. The newly reformatted tradeshow, will offer attendees a global food retail experience June 10-13, 2014. Exhibits will include the PMMI-PACK EXPO Innovations in Packaging Pavilion, with a special focus on Private Brand as well as the Fresh Pavilion, the Technology Pavilion, and the Health and Wellness Pavilion.

“The food retail industry is filled with innovative leaders who see challenges as an opportunity to blaze new paths,” said Leslie G. Sarasin, FMI president and CEO, “FMI Connect will be a festival of inspirational thinking where challenges will be confronted creatively, imaginations can run wild and possibilities for the future will be openly embraced.”

The FMI Connect badge will allow attendees entrance to the co-located events, including FMI Foundation Food Retail Safety Forum, United Fresh 2014, InterBev, and NASDA.

To register visit



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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.