Aldi Introduces Tablet

Ald TabletDiscount grocer Aldi is the latest retailer to leap into the crowded budget tablet market with its new $99.99 Medion Lifetab Android tablet.

On sale from today, the Medion Lifetab E7316 faces stiff competition from other 7in tablets, including Google’s Nexus 7, Amazon’s Kindle Fire and Tesco’s Private Brand Hudl.

Available black, the Aldi tablet has full access to the Google Play store and can run any of the 850,000 standard Android apps.

Customers can enjoy apps, movies, games, music and the Web on the tablet. With variety pre-installed apps like email, calendar and more features include:

  • Dual-core processor (1.4 GHz)
  • Android™ 4.2 Jelly Bean
  • Bluetooth 2.1 function
  • Wi-Fi
  • Preinstalled apps including Documents to Go, Kaspersky Tablet Security (30 days trial) and many more
  • 8 GB internal memory (expandable up to 64 GB with memory card)
  • Front and rear facing camera (0.3 MP front and 2.0 MP rear)


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.