Amazon Opens Kindle Brand Pop Up Stores

Kindle PopSeattle online mega-retailer Amazon has opened a series of pop-up shops in the US where it is promoting its Kindle Private Brand as well as selling the e-readers and accessories from vending machines. The shop is an extension of the retailers ‘Read-It-To-Believe-It’ campaign highlighting their new product the Kindle Paperwhite. The mall integrations at a handful of malls across the US give customers a hands-on chance to try Kindle Paperwhite. The ‘Read-It-To-Believe-It’ campaign also includes TV and print advertising.

At the San Francisco popup, Kindle Paperwhite e-readers are displayed in a comfortable modern living room experience on shelves beside classic hardcover books that mimic the set from the commercial.

Source: Wall Street Journal


Previous articleA Conversation with Fresh Direct’s Emma Fuerst Frelinghuysen
Next articleThe Vertex Awards Announces Internationally Acclaimed Judging Panel
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.