In light of recent dramatic changes to the private brand portfolio, we have released version 2.0 of the groundbreaking MPB SIGHTLINE: The 2013 Walmart Private Brand Portfolio report.
With version 2.0 of SIGHTLINE, written by Christopher Durham, My Private Brand President, and retail branding expert Perry Seelert, the duo add to the insights that were revealed in the first edition with a closer look at the test of the neo-generic private label Price First, Great Value Naturals and the reemerging Sams’ Choice.
SIGHTLINE takes the reader on a walk through the Walmart store one department at a time. While most reviews of their brands have focused on Great Value, SIGHTLINE looks at the entirety of the brand portfolio, from Ol’ Roy in Pet to Onn in Electronics and Faded Glory in Fashion.
“Walmart’s Private Brand portfolio is a sophisticated, increasingly credible, multi-billion dollar asset,” said Durham. “It’s a powerful tool in Walmart’s quest to create differentiation, build customer loyalty and further sharpen their piercing competitive edge.”
With over 450 pages of detailed analysis of Walmart’s Private Brand portfolio and strategy, SIGHTLINE is a must-have for all retailers, manufacturers, national brands, agencies, brokers, vendors and analysts.