Whole Foods Market Inc., facing intensifying competition from organic and natural-food chains, is testing a loyalty program that gives customers a 10% discount on its “365” private-label line of groceries.
America’s largest natural and organic grocer, Whole Foods is testing a new loyalty scheme centered on their Private Brand 365 Everyday Value. The program called “Hello 365” gives the retailers customers a 10% discount on 365. Everyday Value SKUs. The test is currently being conducted in eight stores in Florida, Indiana and Illinois, Indiana and Florida.
“If it’s successful, we’ll look at rolling it out into some other markets,” Liz Burkhart, a spokeswoman for Whole Foods said in an interview with Bloomberg. She later said there are no current plans to take the program beyond the test markets.
The Hello 365 Program allows cardholders to take 10% off of 365 Everyday Value brand products at the following Whole Foods Market stores during the dates specified below.
October 20 – January 31, 2014
Whole Foods Market Tallahassee, FL
Whole Foods Market Wheaton, IL
Whole Foods Market Lakeview, IL
Whole Foods Market Sauganash, IL
Whole Foods Market South Evanston, IL
Whole Foods Market North Evanston, IL
Whole Foods Market South Loop, IL
Whole Foods Market Carmel, IN