Target Throws A Private Brand Holiday House Party

Target ChristmasLast week, Target rang in the start of the season at a Holiday House Party in New York City. The Bullseye took over a beautiful brownstone to showcase exclusive holiday offerings — from fashion and beauty to home décor and grocery.

Hosted by event planner David Stark — the creative force behind Best.Party.Ever. — the cozy event highlighted inspiring ideas for holiday decorating, entertaining and gifting. At the soirée, the official Target blog “A Bullseye View”  sat down with David to hear about a few wow-worthy DIY ideas.

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The space was styled by David’s team with the Private Brand Threshold Holiday Home collection.

And after perusing closets of Target’s exclusive fashion, from women’s and men’s to kids’ clothing and even a tree trimmed with accessories (think Santa-clad sweaters and other styles that shine), guests were treated to beauty touchups for a Pixi photo booth session, and cocktails and confections created by the Target Test Kitchen. We’re still salivating over the banana foster popcorn balls!

“By presenting these incredible products and ideas in a real home setting — albeit a fantastical one — we’re showing how you can bring them to life in your home,” says David.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.