Simple Truth Gets A Cameo In Nashville

Nashville1This past week episode the glitzy country music primetime soup Nashville starring Connie Britton as Rayna James the “Queen of Country” music and Hayden Panettiere as the rising star Juliette Barnes featured a guest appearance by a private brand. In scene early in the seventh episode She’s Got You guitarist Deacon Claybourne played by Charles Esten reaches into his refrigerator to pour a glass of milk from a prominently featured half gallon of Kroger’s Simple Truth natural and organic brand only to discover it is empty. Later in the episode another member of the cast brings him a replacement and Simple Truth gets a little more airtime.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.