PB CAREERS: Dollar General – Brand Manager

Dollar General StoreBrand Manager- Paper products and Cleaning Supplies

Corporate Careers – Goodlettsville, Tennessee
Wednesday, October 02, 2013

Are you ready for an exciting career move? We’re a fast moving $16 billion, Fortune 200 publicly-traded company with more than 10,500 stores and 11 distribution centers in 40 states, growing by hundreds of stores each year. We work in an energetic team atmosphere that leverages each person’s strengths and maximizes potential. We are committed to attracting upbeat, talented, and motivated people who can advance our mission of “Serving Others.”

Job Title: Brand Manager
Department: Consumer Brands
Reports TO: Senior Director, Brands
Supervises: Analyst (External)

General Summary:
Responsible for delivering private brand sales, profit and share goals in assigned categories through the development of new products, growth of existing products, efficient strategic sourcing, consumer marketing programs and effective promotional programs.

Duties & Responsibilities:

  • Lead a cross-functional team of analyst, sourcing managers, packaging, quality assurance, and product development to develop and introduce new products, improve existing products, and effectively market and promote the brand(s) to consumers.
  • Deliver Private Brands’ goals in assigned categories (paper products and cleaning supplies): sales, margin contribution, and share.
  • Work closely with category buyers to develop annual business and promotional plans to meet goals.
  • Partner with marketing to create in store marketing programs to support brand growth objectives.
  • Develop business reviews (category assessments) to identify private brand opportunities.
  • Ensure business plan is executed properly: pricing, distribution, promotion plan, etc.
  • Establish recommended pricing (initial and on going) for private brand products.
  • Negotiate with key suppliers to create products and marketing programs.
  • Manage an analyst (non-DG employee) to provide reporting and insightful analysis of category trends and performance.
  • Manage sourcing manager to identify and develop manufacturers along with negotiating supply agreements.
  • Manage the timing and coordination of projects.
  • Manage marketing and promotion budgets for assigned categories.

Knowledge, Skills, and Abilities:

  • Demonstrated ability to manage brands across multiple categories
  • Advanced skills in category analysis, planning, forecasting and budgeting
  • Excellent written and verbal communication skills
  • High degree of initiative, along with excellent execution capabilities
  • Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
  • Excellent project management, leadership, and supervisory skills
  • Syndicated research experience with good understanding of marketing, merchandising, and retail
  • Negotiation and conflict resolution skills

Work Experience &/or Education:
Degree in Business, Marketing, Management or related field, MBA preferred. Minimum of 7 years’ experience in brand/category management required.


  • Health, dental, vision and life insurance
  • Long term disability
  • Accidental Death and Dismemberment insurance
  • Company matched 401(k)
  • Tuition reimbursement
  • Paid vacation
  • Onsite childcare, ATM, cafeteria and fitness facility
  • Free covered parking
  • Fun, values centered work atmosphere
  • Corporate casual dress

Dollar General is an Equal Opportunity Employer

Zip Code 37072-2171
Category Corporate Careers
Job Category Merchandising

Goodlettsville, Tennessee


Please follow and like us:
Previous articleFifty2, The MPB Project: Amazon – Kindle
Next articleTarget Throws A Private Brand Holiday House Party
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.