Private Brand Holidays at William Sonoma

WilliamsSonomaHoliday2013_1Each holiday season cookware specialty retailer Williams-Sonoma creates a new line of Private Brand chocolate confections for their customers. For the 2012-2013 season, San Francisco based design agency Stout was tasked with setting the look and feel of the entire family of chocolates by designing packaging for key items such as the Mini Mud Pies, Toasted Marshmallow S’mores and Chocolate Butter Crunch. Each design was unique, but also needed to tie in with the rest of the system. The designs have a fun, nostalgic visual language and a rich color scheme of reds, golds and chocolates, thus making them perfect gifts or simply delicious treats to have out at holiday parties.





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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.