Amazon & Kindle Say Thank You To The FAA

kindleEarlier this week Amazon sent out a press release thanking the FAA for the recent decision to allow use of portable electronics on take-off and landing this is undoubtedly a boon for the Amazon’s Private Brand Kindle. To celebrate the decision customers where offered a 15% off Kindle Fire HD, Kindle Fire HDX 7”, and the $69 Kindle for one day only—using the promo code “ThnksFAA” at checkout to receive the special discount.

“We’ve been fighting for our customers on this issue for years, and we are thrilled by the FAA’s recent decision—this is a big win for customers. Delta and JetBlue have already started flights with the new rules—we’re excited to see which airlines are next,” said Drew Herdener, Vice President, Amazon. “To say thank you, for one day only we’re offering 15% off Kindle Fire HD, Kindle Fire HDX 7”, and the $69 Kindle—happy flying!”

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.