One Kings Lane to Launch New Private Brand

one kings lane frontSan Francisco-based flash sale online retailer One Kings Lane is set to introduce a new Private Brand called Celandine and Delfinia, new luxury private brand will include towels, bedding and shower curtains at competitive prices with the other home goods on the site. The three-year-old, company now has approximately 8 million members and lists as many as 3,000 new products a day on its site. Last year, One Kings Lane doubled its revenue to $200 million; the company expects sales to exceed $300 million by the end of the year.

Celandine and Delfinia will go on sale November 11th.

one kings lane

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.