OfficeMax Launches New Seating Private Brand – Work Pro

OfficeMax WorkproNaperville, Illinois based office supply retailer OfficeMax announced yesterday that it has launched a new Private Brand -WorkPro, a commercial-grade, limited lifetime warranty seating line.

WorkPro private brand seating is specially developed for extended use of more than eight hours a day, with ergonomically designed, industry-rated features.

“Whether for business or a home office, our customers are increasingly looking for products that aren’t only stylish, but also that work as hard and long as they do,” said Kim Feil, executive vice president, chief marketing and strategy officer at OfficeMax. “Our new WorkPro seating line provides our customers with access to seating that delivers durability, style and comfort at budget-friendly prices.”

“Our new WorkPro chairs provide commercial-grade quality, industry-rated confidence and ergonomics wrapped in a limited lifetime warranty which helps position OfficeMax to provide seating solutions that respond to today’s business environment,” adds Ronald Lalla, executive vice president, chief merchandising officer at OfficeMax. “This is a very important addition to our ever-growing private label portfolio. We are constantly pursuing innovations to help deliver superior products to our customers at affordable price points. The WorkPro series is another example of our commitment to this strategy.”

Chairs That Work as Long as You Do
The new OfficeMax WorkPro commercial-grade seating line features quality, ergonomically designed chairs in a variety of styles with superior construction, and a range of modern design elements and finish options. Each WorkPro chair offers durability and embraces a range of adjustable features including pneumatic seat-height adjustment, pivot arms, posture lock and seat adjustment, and generous seating with depth adjustment to maximize the seating experience. All chairs include limited lifetime warranties.

The WorkPro seating line is available at OfficeMax stores nationwide, at, through OfficeMax Workplace, the U.S. business-to-business division of OfficeMax, and through workpro chair


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.