Don’t Miss Foresight & Trends 2013

Foresight & TrendsJoin us at the Foresight & Trends 2013 (FT’13), in Los Angeles, CA on November 13-15, 2013. FT 13 synthesizes trend insights, consumer insights, foresight, brand strategy, design thinking, human science and innovation into a CLEAR VISION for capturing future opportunities with a unique blended learning curriculum. It presents valuable knowledge, contextualizes the knowledge into relevant examples for you to apply back to your business, and then empowers you to connect with the future in hands on sessions and immersion techniques centered on core themes.

Some of the sessions that look fascinating to me:

The Root of Trends
Steven Van Der Kruit, Visionary & International Trends Expert, FIRMENICH FLAVORS
Trends are the end result of disruptive change. They begin in silence somewhere in the world by a person. As they begin to grow and spread across regions more people follow suit and then it evolves into a trend. At this moment we are having excessive change and we need to discover what is triggering that revolution. Steven will explain what is at the nucleus of these macro trends, what is propelling the change, and how this is related to trends in the making. He will not only highlight the global macro trends but also those in their embryotic stages that will be the catalyst for FUTURE CHANGE.

Kicking Ass in 2014 – Trend Opportunities for Unfair Advantage in 2014 and Beyond
Jeremy Gutsche, CEO & Chief Trend Hunter of
In this session, Jeremy Gutsche will reveal specific opportunities for 2014 in marketing, retail, lifestyle and consumer culture. Jeremy will dive more deeply into how to leverage trends in communication to break through all the noise and make your ideas stick both within your organization and with your consumer. Make your ideas happen!

Have the Rules for Brand Building Changed?
Professor Byron Sharp, Director of world famous
The 20th Century saw the rise of mass media and national chain stores. Consumer loyalty to brands created national, and even global brands with great economies of scale and highly efficient retail supply chains. The resulting gains in productivity delivered astonishing new wealth to the rising consumer classes. Today this revolution continues in the developing world, but mixed with a disruptive digital revolution. In the new on-line, off-line world is consumer loyalty declining? Does mass media still work? Will brands disappear?

I am happy to extend a special discount for My Private Brand readers to attend the event. When registering, please reference the following priority code to receive a 20% discount off the standard rates: FT13MPB. Register Today

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.