PLMA Announces Pet Care Seminar

PetsPets are right at home in two out of three U.S. households and now pet care products are gaining a pampered place at PLMA’s 2013 Private Label Trade Show.

Last year, PLMA introduced a new Pet Care Pavilion to call attention to the growing importance of private label pet programs, showcasing products across a wide range of categories from major retailers and store brands suppliers. Today, in conjunction with its expansion of the Pet Care Pavilion for 2013, PLMA announced that a special pet care seminar for exhibitors and retail buyers will be held on Sunday afternoon, November 17.

The session, to take place from 3:00 pm-4:30 pm at the Hyatt Regency Hotel, adjacent to Chicago’s Rosemont Convention Center, will feature a panel of industry experts that includes David Sprinkle, Research Director for Packaged Facts, Tedd Ellis of Kent Nutrition Group, and Serge Boutet of SB Nutrinnov Consultants, who managed private label development for Mondou, one of Canada’s leading pet store retailers.

Among the trends that have been leading major retailers to expand their store brands pet programs, it’s estimated that pet lovers in the U.S. will spend $55+ billion on their critter companions in 2013, representing a gain of nearly +10% over the past two years. The annual household spend on pet food alone already exceeds the amount spent each year on candy, bread, chicken, cereal, alcohol, reading materials or men’s & boys’ clothing.

Expenditures on pets include pet food, grooming supplies, toys, medicines and pet accessories. And while a number of these categories are dominated by national brands, PLMA believes the opportunity is ripe for private label development, as retailers look to build loyalty among pet owners to their own brands – whether they are pet specialty chains, supermarkets, drug chains or mass merchandisers.

The panel will examine the wide range of factors that are driving industry growth, including a convergence of lifestyle trends – from more single men and seniors living alone; to new urban dwellers choosing smaller pet breeds and species; to young couples who choose to put off starting a family by having kids, and become “pet parents” instead.

Panelists will also discuss how retailers are leveraging sophisticated marketing knowledge, product development and manufacturing expertise in the service of creating distinctive store brands that will differentiate their offerings for today’s consumers.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.