Private Brands Star in Rite Aid Flyer

Riteaid frontThis week Camp Hill, Pennsylvania based drugstore Rite Aid includes a two-page spread in its weekly flyer that highlights the brands in its Private Brand portfolio. Brands include: Rite Aid brand, Rite Aid Tugaboos, Rite Aid Home, Rite Aid Pantry, Rite Aid Renewal and Simplify.

The spread calls attention to the brands using the headline: “Rite Aid Brands Deliver You Quality, Rite Aid Brands Deliver You Savings,” accentuating the Satisfaction Guarantee and a variety of hot prices as well as a “Buy One Get One 50% Off” on much of the two pages.RiteAid Flyer

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.