Apps. Retail Game Changer? Or Tease? PLMA Live!

PLMA - AppsApps. We hear and see the word every day. They are supposed to change the world. But how well are they doing when it comes to grocery and drugstore retailing? In this edition of the video webzine PLMALive! PLMA president Brian Sharoff and anchor Jodi Daley take a look at how how apps are really doing and what the future impact may be. The show includes interviews with PLMA Senior Research Manager Joe Azanario, retail consultant Jim Wisner, former EVP/COO of Lidestri Foods Edward Salzano and futurist Doug Stephens.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.