PLMA’s Private Label Trade Show Continues Record Growth

PLMA 2013Continuing in its expansion apace the solid sales being charted by Private Brands in the U.S., PLMA’s Private Label Trade Show has grown 20% in exhibit space over the past two years.

With the exhibition floor already sold out at Chicago’s Rosemont Convention Center, the show will present an all-time record of 2,500 exhibit booths November 17-19, showcasing the nation’s private label suppliers as well as more new companies coming into the show than ever before.

Factors contributing to the growth for PLMA include the steady rise of Private Brand sales and the development of a wide variety of store brand products and programs by retailers across all the major channels of trade. As a result, the show – themed “The Place to Be” – will welcome thousands of visitors, including buyers and executives from U.S. retail chains across the U.S.

With respect to the PLMA Show itself, there is strong organic growth among continuing exhibitors. It is such incremental expansion that has made the PLMA Sky Hall at the Rosemont a hit in only its second year.

Electing to locate there are many top firms in the store brand business – most of them long-time PLMA exhibitors – who sought greater exhibit space.

Show participation by overseas companies is also increasing. There will be nearly 350 international exhibitors in 500 booth spaces from 35 countries. Expected this year are pavilions from Italy, France, Spain, Denmark, South Korea, Mexico, Canada, South Africa, Peru, Ecuador, China, Malaysia, Costa Rica, Egypt, Taiwan and Turkey; as well as overseas suppliers who have taken their own individual spaces at the Show.

In addition, the opportunities in the Private Brands business are attracting a number of new players to the Show. These range from startups to divisions of larger manufacturing firms that are looking to get a foothold in the industry.

As well, PLMA has been generating new exhibitors as a result of its marketing initiatives in specific product categories; the most recent is in the pet care sector and it has produced nearly 50 new booths this year.

The number of exhibitors who supply non-food products is also on the upswing. Exhibitor space in this segment alone is up 11% over last year. This could be attributable to increased demand for store brand products by chains with significant non-food offerings, such as dollar stores; and operators specializing in categories such as pet care, office supplies, novelties, children’s products, home goods and home improvement, among others.

An annual industry fixture for more than three decades, the PLMA show is America’s largest marketplace devoted entirely to Private Brands. Exhibit booths extend throughout all four major halls at the Rosemont, offering products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins and nutrition, household, kitchen and cleaning products, DIY and general merchandise.

More than 4,500 visitors attend the event each year – among them, representatives from virtually every leading U.S. supermarket, drug chain, mass merchandiser, wholesale club, convenience and specialty retailer, in addition to wholesalers, brokers, importers and others.vertex long banner - 600x74-2

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.