Tesco Launches Better For You Snack Brand – Slight Bites!

Tesco Slight Bites FrontBritish retailer Tesco has introduced a new Private Brand range of snacking products called Tesco Slight Bites! The new line which offers a healthier alternative to chips/crisps and includes varieties such as popped snacks and multigrain varieties was named and designed by the design consultancy P&W.

The calorie count features in a prominent place on the front of the pack and the cloud illustration and illustrative style imply ‘lightness’ and ‘low calorie.’ Photography of the products and ingredients as well as the textured background color give the design strong flavor and taste cues.TESCO-SLIGHT-BITES-P&W-web


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.