Sears Canada Launches Black Friday for Canadian Thanksgiving

Sears CanadaSears Canada will try to win over Canadian bargain hunters with the launch its first ever Black Friday sale in time for Canadian Thanksgiving, which occurs this coming weekend. The in store and online sale to take place from October 11 – 17.

Sears says this is in response to a new consumer study which showed Canadian shoppers split on their preference for “Black Friday” sales in October or November, Sears Canada decided to offer them both. Sears claims it is the first Canadian retailer to promote such an event in October. Canadian retailers have increasingly added Black Friday sales events to coincide with US promotions to retain business north of the border. Canadian shoppers have been escalating their US online and in-store purchases during American Black Friday sales in November.  Sears Canada is looking to capture sales with an earlier Black Friday sales promotion event in October.

The study, conducted for Sears Canada was completed late last month via an online consumer panel among a random sample of the general population in Canada. It showed that almost seven out of ten respondents want Canadian retailers to offer Black Friday sales. The poll also revealed that respondents who shop November Black Friday sales do so for big deals and to purchase gifts for the Holidays, but were uncertain that Black Friday deals offered by Canadian retailers would be comparable to American retailers in November.

“Our customers already participate in our Black Friday sale in November so we wanted to give them one that, in a similar style to the U.S., would accompany our own Thanksgiving Holiday,” said Doug Campbell, President and CEO, Sears Canada. “With the variety of sales being offered in stores and online they can pick up new home essentials or even get a head start on their Holiday shopping.”

Some of the offering by Sears Canada during the sale include:

  • Save 70% on a Craftsman 9-pc Sure Grip wrench set, regular $99.99 now $29.99 (All prices in Canadian $)
  • Save $2200 on a Natuzzi Genuine Leather Sofa and Chair Package, now just $1299.98. Available in 4 colors (red, tan, black and brown)
  • Save 65% on a Tassimo(R) T20 single-serve brewer, regular $149.99, now $49.99. Grey-white only
  • Save $2350 on a Frigidaire Professional Stainless Steel Kitchen Package, now just $1999.97. Package includes a fridge (bottom freezer), dishwasher and (smooth-top convection) range
  • Save 70% on selected Wilton(R) Bakeware, regular $9.99 – $12.99, now $2.00 – $3.89


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Kirsten Mogg

Kirsten Mogg Founder and managing director of Gyld Collective , a collaborative communications and branding firm, she is also contributing editor to Trends Magazine , a Canadian business publication, where she writes about retail and design innovators. Trained in business and communications, she has worked with many leading lifestyle and fashion brands, innovative manufacturers and retailers in Canada, the US and internationally for over 15 years.