ALDI Launches Private Brand Single Serve Coffee Cups

Beaumont coffee
Photo by The Suburban Mom

Small format, discount grocer ALDI has introduced a new, private brand line of single serve coffee cups in the Beaumont Coffee brand. The Beaumont single serve coffee cups will be available in all ALDI store locations beginning this fall in a variety of flavors like Breakfast Blend, Dark Roast, Hazelnut, French Vanilla and Fair Trade Columbian. At $5.79 for a 12-count box, coffee at home just got more affordable. The coffee cups work with Keurig Coffee Makers, except Vue.

“At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,” said Chuck Youngstrom, president, ALDI. “With increased consumer interest in single serve coffee cups, we first began offering the product for a limited time, then in a handful of states. Now, we’re able to offer the more than 25 million customers who shop our stores each month a convenient coffee option at ALDI everyday low prices.”

In addition to the Beaumont Coffee Cups, ALDI offers a variety of traditional coffee available at everyday low prices, including its new Beaumont Fair Trade Certified Coffee, Donut Store Blend and Specially Selected Premium Roasted Ground Coffee.

The retailer is also sampling the new product to mommy bloggers check out what they have to say:

The Suburban Mom

Food Made of Love

Previous articleInnovation and Own Brand
Next articleFifty2, The MPB Project: Sur la Table
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.