Daymon Worldwide forms Galileo Global Branding Group

Andres SeifkenDaymon Worldwide has combined Daymon Global Marketing with Daymon Design to create Galileo Global Branding Group. The newly formed group offers concept-to-commercialization retail services from offices in Lisbon, Portugal; Tokyo, Japan; Shenzhen, China; Seoul, South Korea; Sao Paulo, Brazil; Oslo, Norway; as well as their headquarters in Stamford, CT.

“Daymon Worldwide and Galileo Global Branding Group work with more than 1,700 brands and 165,000 individual SKUs around the world, offering unmatched retail branding expertise to explore possibilities for our partners with a more informed, inspired global perspective,” said Carla Cooper, CEO of Daymon Worldwide. The group’s name, “Galileo,” was inspired by the astronomer and philosopher who made his mark in history by challenging the status quo, promoting forward thinking validated by data and recognizing the power of observation. Galileo wisely stated that, “all truths are easy to understand once they are discovered; the point is to discover them.”

“Whether elevating an existing brand or building a new one, introducing innovation or creating a new service, Galileo Global Branding Group approaches all retail challenges by looking beyond brand portfolios and corporate guidelines to consider all possibilities,” said Andres Siefken, Chief Marketing Officer of Daymon Worldwide.

Cooper added, “We are excited for the future of Galileo Global Branding Group and the successful solutions we can bring to all our clients.”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.