Walmart Launches Great Value LED Light Bulbs

Great Value LED LightbulbsWalmart today announced the launch of a Great Value line of Private Brand LED light bulbs for less than $10 in all of its U.S. stores, with the goal of making LED light bulbs more accessible and affordable for consumers. The new line will be available exclusively at Walmart stores nationwide and Walmart.com.

The move comes several months after Consumer Reports recognized a number of outstanding Private Brand light bulbs including: the  Utilitech A19 13.5 60-W Warm White LED from Lowe’s, the Insignia A19 60-Watt Dimmable LED from Best Buy and Walmart’s very own Great Value 14W 60W Soft White CFL compact fluorescent bulb.

The energy-efficient LED, or light-emitting diode, technology provides the same quality and appearance of traditional light bulbs, but LEDs are 80% more efficient emit 40% less heat and last 25 times longer. By replacing all of the light bulbs in their homes with energy-efficient LEDs, customers can save an average of $129 per year.

“Walmart makes purchasing LED a simple choice for consumers through the new low price and package design that is easy to understand. Consumers get excellent light output that is more reliable, convenient, better for the environment and saves money in the long run,” said Steve Bratspies, executive vice president of general merchandise for Walmart.

Walmart’s new Great Value line includes 26 LED light bulb types, including a non-dimmable 60-watt equivalent LED that will retail for $8.88; a Great Value dimmable 60-watt equivalent LED for $9.88; a Great Value Indoor flood non-dimmable 65-watt equivalent LED for $14.88; and a Great Value indoor flood Dimmable 65-watt equivalent for $15.88. The Great Value LED packaging simplifies the transition to LED for consumers by clearly outlining wattage equivalency, estimated energy cost savings and incandescent cost comparisons on the front of the package.

Building on a history of collaborative innovation between Walmart and General Electric (GE), the retailer will also offer a new, dimmable 60-watt equivalent GE LED light bulb for less than $11.

“GE and Walmart have worked in close concert for more than a decade to pioneer new applications for commercial LEDs,” said John Strainic, GE Consumer Lighting General Manager. “We’ve taken the good collaboration we’ve made with Walmart to increase the energy efficiency of their facilities, and are beginning to make the same in-roads in the consumer lighting aisle.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.