Spar ReDesigns & ReInvents Ready Meals

sparUnited Kingdom convenience retailer Spar is launching a reinvented Private Brand chilled ready meal line for winter, featuring both new products and a redesign of 21 existing sku’s.

The newline hit the stores October 10th and will be supported by in-store marketing. New meals include Hunter’s Chicken and Chicken Wrapped in Bacon.

The retailer has also redesigned the packaging for the line, which now features a warm-tone color block scheme designed to fit alongside its Private Brand Italian range.

“We know that customers who buy their evening meals spend twice as much in Spar stores, so these new launches offer retailers a great opportunity to boost sales this winter,” Spar UK brand director Susan Darbyshire said.

“Ongoing two-for-one promotions and price-marking is used across much of the range and some classic dishes will feature in Spar’s national media campaign in November, helping increase consumer awareness and demand,” she added.

Spar is to launch a national ad campaign in November, the first time that the retailer has appeared on TV in four years.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.