The newline hit the stores October 10th and will be supported by in-store marketing. New meals include Hunter’s Chicken and Chicken Wrapped in Bacon.
The retailer has also redesigned the packaging for the line, which now features a warm-tone color block scheme designed to fit alongside its Private Brand Italian range.
“We know that customers who buy their evening meals spend twice as much in Spar stores, so these new launches offer retailers a great opportunity to boost sales this winter,” Spar UK brand director Susan Darbyshire said.
“Ongoing two-for-one promotions and price-marking is used across much of the range and some classic dishes will feature in Spar’s national media campaign in November, helping increase consumer awareness and demand,” she added.
Spar is to launch a national ad campaign in November, the first time that the retailer has appeared on TV in four years.