IKEA Brings Private Brand Solar to England

IkeaSwedish retailer IKEA are providing eco-friendly British shoppers with their own Private Brand solar panels.

The Skandinavian superstore rolled out the solar panels in their Southampton store this week and will sell them in the rest of Britain in the coming months.

The panels, made by China’s Hanergy, are a standard, all-black 3.36 kilowatt system designed for an average semi-detached home and costing £5,700 ($9237).

They include in-store consultation and design service as well as installation, maintenance and energy monitoring service and it is estimated the panels will produce “free energy” after seven years.

IKEA Chief Sustainability Officer Steve Howard said: “In the past few years the prices on solar panels have dropped, so it’s a really good price now. It’s the right time to go for the consumers.

“If you are going to be in your house that long, your energy will be free after seven years.”

Howard said IKEA aims to launch the products in other countries eventually. It picked Britain as its test market because it has the right combination of mid-level electricity prices and government-sponsored financial incentives that make investing in solar energy attractive to consumers.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.