Williams-Sonoma Simplifies Cheese

WilliamsSonomaCheeseSet_2Specialty cooking retailer Williams-Sonoma has introduced new Private Brand package design that is the perfect way to store and save cheese. The design of the wax paper, wooden box and label bring simplicity and ingenuity together.

According to William-Sonoma, “This handy kit takes the guesswork out of packaging and organizing batches of fresh homemade cheese for storage and sharing. Place portions of the cheese on the wooden trays, enclose in the wax-sealed paper bags, then label with the type of cheese and the date.”WilliamsSonomaCheeseSet_1

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.