PBteen Unveils First Ever Private Brand Collaboration

pb teen frontThe Pottery Barn’s online teen focused site PBteen has unveiled an inaugural collaboration with celebrity stylists and fashion designers Emily Current and Meritt Elliott. The exclusive collection is the first collaboration of its kind for PBteen and represents Current’s and Elliott’s debut into the world of interiors and home furnishings. Emily Current and Meritt Elliott are a Los Angeles-based duo known for “whimsical and timeless sensibility that recalls classic Americana” who have worked together for more than a decade.

The Emily & Meritt for PBteen collaboration perfectly merges fashion and interiors, youthfulness and sophistication. It brings the stylists’ West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. This theme blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collection’s dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns–as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall decor, decorative accessories, jewelry storage and more.

“Emily & Meritt are true style authorities,” said Sandra Stangl, President, Pottery Barn Brands. “We’ve had so much fun exploring a new aesthetic with them. They have inspired us to look at teen design and home furnishings with a new sense of energy. PBteen is proud of the collection results, a fantastic and sophisticated look for the brand that will surely delight our customers.”

Emily_and_Meritt_for_PBteen_Bunny_Alarm_Clock“We’ve always admired Pottery Barn as a great American brand, and were thrilled to collaborate with PBteen in our first foray into home,” said stylists and designers, Emily Current and Meritt Elliott. “We loved applying our unique worldview – charming Americana – to this project, and equally appreciated PBteen’s inspired process and celebration of personal style.”

The Emily & Meritt for PBteen collection features The Denim Chaise–a traditional piece of furniture upholstered in relaxed, casual denim, a nod to Emily & Meritt’s affinity to the iconic American fabric. Another highlight includes The Butterfly Duvet & Sham, with a beautiful watercolor butterfly, a symbol that inspired Emily & Meritt while creating the collection. The stylists crafted decorative pieces like the novel Bunny Alarm Clock and the Needlepoint Icon Pillows to express how fun tween and teen rooms should be. The Emily & Meritt for PBteen Collection ranges from $29 to $799 and can be found today at PBteen.com/Emily&Meritt.

Emily_and_Meritt_for_PBteen_Butterfly_BedroomLaunch Details:

  • The product collection, as well as Emily & Meritt interviews and style tips, are available today online at PBteen.com/Emily&Meritt.
  • The collection features a video with original score written by Victoria Noyes and Andrea Widegren and can be viewed at www.pbteen.com/Emily&MerittVideo
  • The collection will be featured in all PBteen stores starting on September 20th.
  • The PBteen catalog will feature the collection starting on September 24th.
  • Meet Emily & Meritt and see the collection at the PBteen South Coast Plaza store on October 5th from noon – 2pm. Enjoy live music, refreshments and giveaways. 3333 Bear Street, Costa Mesa, CA 92626Emily_and_Meritt_for_PBteen_Denim_Chaise_Lounge


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.