Kroger Goes All In With Private Selection

Kroger Private Selections - FrontCincinnati based grocer Kroger is continuing to set the standard for Private Brand marketing – this week with a fully integrated campaign for their premium tier private label Private Selection that includes: instore marketing, web, social media, two pages in their print flyer and a sweepstakes.Kroger Private Selections flyer Kroger Private Selections flyer 2

The flyer invites customers to “Feed Passion For Great Taste” and includes a offer for customers to “Save $4 instantly When You Buy Any 4 Private Selections Items” as well as “Save $1 per Package on any Private Selection Deli Meat, Cheese, Fresh Meat or Seafood when purchased with any other 3 Private Selection items throughout the store”Kroger Private Selections - 2

Kroger sweepstakesThe Culinary Creations Sweepstakes invites customers to get new recipes and a chance to win a new way to make them with a Viking Range, a Culinary Arts Cookware set and a WÜSTHOF Knife set. Consumers may enter once a day during each of the 8 weeks the contest runs to increase their chances to win, and discover three exciting new recipes from professional chefs each week that feature Private Selection products.

Winners receive: Viking Range, a Culinary Arts Cookware set, a WÜSTHOF Knife set and a $1,000 Kroger Family of Stores gift card to one lucky winner. Enter once a day until November 14, 2013, to increase your chances of winning.Kroger Private Selections 3

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.