Cincinnati based grocer Kroger is continuing to set the standard for Private Brand marketing – this week with a fully integrated campaign for their premium tier private label Private Selection that includes: instore marketing, web, social media, two pages in their print flyer and a sweepstakes.
The flyer invites customers to “Feed Passion For Great Taste” and includes a offer for customers to “Save $4 instantly When You Buy Any 4 Private Selections Items” as well as “Save $1 per Package on any Private Selection Deli Meat, Cheese, Fresh Meat or Seafood when purchased with any other 3 Private Selection items throughout the store”
The Culinary Creations Sweepstakes invites customers to get new recipes and a chance to win a new way to make them with a Viking Range, a Culinary Arts Cookware set and a WÜSTHOF Knife set. Consumers may enter once a day during each of the 8 weeks the contest runs to increase their chances to win, and discover three exciting new recipes from professional chefs each week that feature Private Selection products.
Winners receive: Viking Range, a Culinary Arts Cookware set, a WÜSTHOF Knife set and a $1,000 Kroger Family of Stores gift card to one lucky winner. Enter once a day until November 14, 2013, to increase your chances of winning.