Whole Foods Launches Premium Pet Brand WHOLE PAWS

Whole Pets frontWhole Foods Market has introduced a new premium Private Brand pet food called Whole Paws; the line is so the first ingredient is chicken, salmon and other wholesome proteins. All Whole Paws products are made without artificial flavors, animal by-products, added sugar or grains.

Fans of the former 365 Everyday Value pet food products will be glad to know that Whole Paws products are still the best value in our pet food aisle, so customers can upgrade their pet’s diet without up-ending their budget.

whole foods bag


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.