Tesco To Launch Private Brand Tablet

TescoBritish retailer Tesco is preparing to jump into the crowded tablet market with the launch this week of its Private Brand “Hudle” tablet next week, on September 23. The new device will launch just in time for Christmas. The retailer has sent out invitations to a launch event using the phrase “We’ve got something to show you” and using Tesco’s new ‘Hudl’ logo.

The tablet is expected to retail for somewhere between €100-€120 and run on Google’s mobile operating system, Android.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.