Stagnito Media Acquires Store Brand Decisions

\"StagnitoDeerfield, Illinois based trade magazine publisher Stagnito Media, late last week announced the acquisition of Tesoro Business Media. Scarsdale, N.Y.-based Tesoro Business Media is the producer of web based trade publications Store Brands Decisions and Green Retail Decisions. The company also publishes Private Label→Store Brands magazine, which took its current name and form in October 2012 after Stagnito Media acquired Private Label magazine from E.W. Williams Publications Co.

“We\’re excited by the opportunity to combine these highly recognized and respected properties into one powerful information center,” said Harry Stagnito, president and CEO of Stagnito Media. “These brands are a perfect fit for the rest of our retail-driven portfolio, and this acquisition continues our investment in extending our integrated media reach in the retail market.”

Failla will join Stagnito Media as vice president of events. “The number of retailers, manufacturers and solutions providers attending our events and Stagnito’s events has been rapidly increasing in the past few years,” Failla said. “I’m excited about joining Stagnito Media and committed to helping our attendees and sponsors succeed by providing the most important educational content and the best networking opportunities as we grow our existing events and launch new events in the future.”

Steven Lichtenstein, vice president/group publisher, will continue to manage Private Label→Store Brands.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.