PLMA Announces 2013 Private Label Trade Show Speakers

John ShieldsThe Private Label Manufacturer’s Association (PLMA) today announced that John Shields, who led Trader Joe’s from 1988-2001, will keynote its 2013 Private Label Trade Show, speaking at the opening breakfast on November 18th. As Trader Joe’s Chairman and CEO, John Shields created a culture and organization that would give rise to an almost obsessively loyal following for the specialty grocery retailer, taking the company from $127 million to $2 billion annual sales, and from 27 stores to 174, with locations in most major cities across the country. His reinvention of the enterprise laid the foundations for a success story that continues to make store brand history.

Robyn WatersRobyn Waters, who Vice President of Trend, Design and Product Development at Target from 1993-2003 will speak on Tuesday, November 19th. She was credited as the mastermind behind the company’s highly successful “design-for-all” marketing and branding strategy that propelled a regional discount chain to become a national fashion destination. Subsequently, she formed RW Trend, where she consults with dozens of major brands and retailing organizations, and is the author of two books: “The Trendmaster’s Guide” and “The Hummer and the Mini.”

The speaker program for the PLMA trade show begins on November 17th with a series of Sunday afternoon seminars which will offer expert insights into Private Brand sales growth market trends and more.

Leading off the program is Todd Hale, Sr. Vice President for Consumer & Shopper Insights at The Nielsen Company. Speakers to follow include retail consultant Harold Lloyd, and Brad Edmondson, the former Editor-in-Chief of American Demographics magazine.

Also on Sunday, there will be a special pet care product seminar featuring a panel of industry experts that includes David Lummis, Senior Pet Market Analyst for Packaged Facts, Serge Boutet of SB Nutrinnov Consultants, and David Murray of Kent Nutrition Group.

For information on attending or exhibiting at PLMA’s 2013 Private Label Trade Show, contact PLMA (212) 972-3131 or email


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.