The UK’s largest grocer Tesco has quietly begun to roll out a redesign of it premium tier food Private Brand Tesco’s Finest. The British supermarket trade magazine The Grocer reports that a spokeswoman confirmed new packaging on some products, including yogurts, have begun to appear on shelf this week. “People will have seen some new packaging in stores this week and there are some exciting things coming up for Finest.”
Notice ‘Finest’ is now all lowercase and has gained prominence of the Tesco word mark logo. A small sketch just below the handwritten product name has replaced the vibrant product photography of the older design.