Craftsman Tools Now Available in Israel

Craftsman WrenchSears’ iconic Private Brand Craftsman has awarded Sabarov Ltd. the Israeli distributorship for tools and lawn and garden equipment. Over the last few years Sears has slowly expanded Craftsman distribution to Ace Hardware, Costco and Grainger.

“Only America’s #1 Tool can provide innovation and superior performance for the best value,” says Liran Sabarov, CEO Sabarov . “We are so excited to be able to distribute innovative tools of the highest quality and most important, affordable prices to the Israeli market, including a life-time guarantee.” Sabarov will distribute Craftsman hand tools and lawn and garden equipment via major centers around the country meaning that these superior products will soon be available in a tool store near you.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.