Private Brand Gets Saucy at Raley’s

Raleys BBQ SaucesWest Sacramento, California based grocer Raley’s has introduced a collection of new regionally inspired Private Brand BBQ Sauces. Customers can sample the flavors of Texas, Memphis, the Southwest and even the Carolinas without leaving town.

Sauces are locally crafted in small batches in the Sierra Foothills. Smoky BBQ Sauce with Real Bacon, Raspberry Chipotle Barbecue Sauce and Spicy Roasted Garlic Barbecue Sauce are just a sampling of the flavors that await you. And even better, all of the sauces are fat free and cholesterol free, so customers can enjoy them without feeling guilty!Raleys Sauces 2


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.