Amazon Introduces The 6th Generation of Kindle

Kindle PaperwhiteYesterday, Amazon announced that their Private Brand e-reader—Kindle Paperwhite—is getting even better. The all-new Kindle Paperwhite features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle Paperwhite is available for pre-order starting today at http://www.amazon.com/kindle-paperwhite

“Kindle is the best-selling e-reader in the world for six years running,” said Jeff Bezos, Amazon.com Founder and CEO. “No one is investing on behalf of readers or pushing the boundaries of hardware, software and content for readers like this team: the new Kindle Paperwhite has brand-new display technology, the next generation of our built-in light, a faster processor, plus all of the exclusive benefits of the Kindle ecosystem…”

Changes for the Kindle Paperwhite include:

  • New display technology with higher contrast—Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Higher contrast and better reflectivity means whites are whiter and blacks are blacker, so the pages are virtually indistinguishable from a physical book. You won’t find this level of contrast with any other e-reader display.
  • Next generation built-in light—Guides light toward the surface of the display so you can read comfortably without eyestrain.
  • New, 25% faster processor—Books open and pages turn faster for a seamless reading experience.
  • New touch technology—19% tighter touch grid makes Kindle Paperwhite respond even more accurately to the smallest touches.
  • New Kindle Page Flip—Skim page-by-page, scan by chapter, or skip to the end of your book, all without losing your place. For example, it’s now easy to quickly flip back and forth to that map of Beyond the Wall in A Dance With Dragons.
  • New Goodreads Integration—Combines the world’s largest e-reading community and the world’s largest community of book lovers. Join over 20 million other readers and see what your friends are reading, share highlights, and rate the books you read with Goodreads on Kindle, available exclusively from Amazon.
  • New Kindle FreeTime—Built-in parental controls have been extended to give parents a simple, engaging way to encourage kids to spend more time reading. Hand-select books for your kids to read, and hand out achievement badges when they hit reading milestones. A progress report keeps parents updated on total time spent reading, number of words looked up, badges earned and books finished.
  • New Vocabulary Builder—Compiles words you look up in the dictionary into an easy-to-access list. Use these lists to quiz yourself with flashcards and instantly see words in context.
  • New Smart Lookup—Integrates a full dictionary definition with other reference information about a word, character, topic or book via X-Ray and Wikipedia. For example, using an ordinary dictionary to look up “credit default swaps” in Michael Lewis’ The Big Short would give the individual definitions of “credit,” “default” and “swaps.” Smart Lookup recognizes this is an important topic and phrase in the book, and gives you the correct definition of “credit default swaps” via X-Ray.
  • New In-line Footnotes—With a single tap, read the complete text of each footnote in-line without changing the page or losing your place in the book.
  • New Kindle MatchBook—New benefit lets customers purchase Kindle editions of print books purchased from Amazon—past, present and future—for $2.99 or less.

The Goodreads and FreeTime features will be delivered later this year as part of a free software update.

The new Kindle Paperwhite is only $119. Kindle Paperwhite is available for pre-order starting today at www.amazon.com and begins shipping September 30. The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is only $189. Customers can sign up to be notified when Kindle Paperwhite Wi-Fi + 3G is available for pre-order at www.amazon.com. Kindle Paperwhite Wi-Fi + 3G is expected to ship November 5.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.