The Trends Shaping the Future of Retail

Retail LeaderThis month’s edition of the trade publication Retail Leader includes the article “Shaping the Future of Retail” which presents an in-depth look at five trends expected to shape the future of retail.

Trends include

  1. The Demographic Tapestry
  2. Omnichannel: Still A Long Way To Go
  3. A Private Battle (Private Brand) including insights from My Private Brand president Christopher Durham
  4. Technology: Riding The Next Wave
  5. Defining Loyalty

Read the entire article.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.