Speculation surrounds this filing by Tesco Stores Ltd., Hertfordshire, has filed the trademark “HUDL” on Feb. 27 for multiple goods.
The trademark application (journal number: 2013/020) was published on May 17. The description of the mark registered is: Tablet computers; accessories and devices for use with tablet computers; cases for electronic devices; cases for tablet computers; stands for tablet computers; stands for electronic devices; mounts for electronic devices and tablet computers; screen protectors; screen protectors for electronic devices; earphones; battery and in-car battery chargers; battery chargers and in-car battery chargers for electronic devices; High Definition multimedia interface cables and dongles electrical cables; wireless speakers; speakers; internet TV set-top boxes; set-top boxes; electronic heart rate monitors, not for medical purposes; scales; automatic control devices; energy control devices; temperature control devices.
The daily newspaper the Sunday Times is reporting that the retailer is planning to launch the device in time for Christmas, with preloaded books, films and music. It is described as ‘high-quality’ by a source. It will also have apps for Tesco’s digital grocery and banking products and Blinkbox, its internet film and music service.
The HUDL name also appears on the Tesco website, but no products are listed under the search term.
Tesco has not commented on the reports.