Rumors Swirl: Will Tesco Sell A Private Brand Tablet?

Tesco Tablet - fauxBritish mega-retailer Tesco is set to launch its own Private Brand tablet to compete head to head with Apple iPad and the Private Brand Amazon Kindle.

Speculation surrounds this filing by Tesco Stores Ltd., Hertfordshire, has filed the trademark “HUDL” on Feb. 27 for multiple goods.

The trademark application (journal number: 2013/020) was published on May 17. The description of the mark registered is: Tablet computers; accessories and devices for use with tablet computers; cases for electronic devices; cases for tablet computers; stands for tablet computers; stands for electronic devices; mounts for electronic devices and tablet computers; screen protectors; screen protectors for electronic devices; earphones; battery and in-car battery chargers; battery chargers and in-car battery chargers for electronic devices; High Definition multimedia interface cables and dongles electrical cables; wireless speakers; speakers; internet TV set-top boxes; set-top boxes; electronic heart rate monitors, not for medical purposes; scales; automatic control devices; energy control devices; temperature control devices.

The daily newspaper the Sunday Times is reporting that the retailer is planning to launch the device in time for Christmas, with preloaded books, films and music. It is described as ‘high-quality’ by a source. It will also have apps for Tesco’s digital grocery and banking products and Blinkbox, its internet film and music service.

The HUDL name also appears on the Tesco website, but no products are listed under the search term.

Tesco has not commented on the reports.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.