The “Craftsman Father’s Day Miniature Golf Classic” Earns $10,000 For Charity

Craftsman GolfDuring Father’s Day weekend, June 15 – 16 in Philadelphia, the the Sears Private Brand Craftsman invited hard core golf fans and putt-putt enthusiasts to play a free round during the “Craftsman Father’s Day Miniature Golf Classic,” a one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord featuring Craftsman tools at every hole.  For every hole-in-one, the Craftsman brand pledged to donate $100, up to $10,000 total, to nonprofit Rebuilding Together through Sears Heroes at Home, a program to support military service members and their families.

Over two days, attendees at the “Craftsman Father’s Day Miniature Golf Classic” putted enough hole-in-ones to reach the $10,000 goal. While the pros were trying for a win at golf’s national championship in Ardmore, Pa., the Craftsman nine-hole miniature golf course was open to the public and taking place nearby in Philadelphia where attendees putted their way around and through obstacles including Craftsman products such as the Craftsman Bolt-On system. Other holes featured tools configured into iconic American landmarks.

Craftsman GolfThe “Craftsman Father’s Day Miniature Golf Classic” was one stop along the route of the Craftsman “Make a Difference” Tour – a cross-country journey of a 36-foot truck to help rebuild American communities and restore homes of military veterans.

For more information on the Craftsman “Make A Difference” Tour, log on to For more information on Sears Heroes at Home, visit


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.