China’s Good Home Supermarkets has engaged Daymon Worldwide to assist them in developing a world class Private Brand program. Daymon’s team began work July 1, 2013.
The hypermarket retailer Good Home Supermarkets was founded in 1998, and now operates a total of 12 outlets in China, nine in Xinjiang and three in Chengdu. In 2006, Good Home Supermarkets launched an ambitious start in Chengdu and by 2009, had become the largest supermarket chain store in Xinjiang.
The partnership with China-based Good Home Supermarkets, located in the Xinjiang and Sichuan provinces, provides Daymon with its first entry point into the “heart” of China, while opening new supplier sources in Central and Western China.
“As Daymon Worldwide continues to expand our customer base all around the world, we maintain our focus on delivering exceptional value that will have a positive impact on people’s lives and provide ownable market differentiation for our customers,” said Daymon Worldwide President and CEO Carla Cooper. “Our new partners have entrusted us to take their business to the next level and meet the specific needs of their Chinese consumers, and that’s just what we plan to do.”