Good Home Supermarkets Partners With Daymon Worldwide

Good Home SupermarketsChina’s Good Home Supermarkets has engaged Daymon Worldwide to assist them in developing a world class Private Brand program. Daymon’s team began work July 1, 2013.

Daymon logoThe hypermarket retailer Good Home Supermarkets was founded in 1998, and now operates a total of 12 outlets in China, nine in Xinjiang and three in Chengdu. In 2006, Good Home Supermarkets launched an ambitious start in Chengdu and by 2009, had become the largest supermarket chain store in Xinjiang.

The partnership with China-based Good Home Supermarkets, located in the Xinjiang and Sichuan provinces, provides Daymon with its first entry point into the “heart” of China, while opening new supplier sources in Central and Western China.

“As Daymon Worldwide continues to expand our customer base all around the world, we maintain our focus on delivering exceptional value that will have a positive impact on people’s lives and provide ownable market differentiation for our customers,” said Daymon Worldwide President and CEO Carla Cooper. “Our new partners have entrusted us to take their business to the next level and meet the specific needs of their Chinese consumers, and that’s just what we plan to do.”


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.