At the beginning of the year, Bentonville, Arkansas based retail giant Walmart introduced contact lenses online and by phone in an effort to expand it’s eye-care offerings and grow share.
“At Walmart and Sam’s Club, we are always looking for ways to make it easier and more affordable for our customers to live healthier lives,” said John Agwunobi, M.D., president of Walmart’s Health and Wellness Division. “This new contact lens program, coupled with our in-store Vision Centers and in-club Optical Centers, provides our customers with a true one stop vision solution.”
Then in February, Walmart will launched its own private Equate brand of contact lenses to give customers even more contact lens options at low prices and this week features Equate 1-Day Contact Lenses in their circular. At a agreessive price that dramatically undercuts the two national brands on the same page:
Acuvue Moist 1-Day Contact Lenses 90 Pack $59.88 or $1.33 per day
Bausch & Lomb SofLens Daily Disposable Contact Lenses 90 Pack $39.88 or 88¢ per day
Equate 1-Day Contact Lenses 90 Pack in their circular for just $30 or 66¢ per day